VOLKSWAGEN CITY

For the world’s largest AutoShow, held in Shanghai, the global creative leads of Avantgarde joined forces to deliver the VW City, a remarkable 3,600m² promotional booth for our esteemed client, Volkswagen. As one of the creative leads, I designed and produced four interactive zones and the O2O mini program, which garnered 212.000 user accesses. Most notably, I conceptualised and produced a groundbreaking naked-eye 3D installation that also functioned as an XR studio by utilising a concave anamorphic screen on the reverse side. This never-before- seen setup became one of the most iconic centrepiece of the Autoshow.